Forward to Safety

From Craig Peterson’s Signature Keynote

Cost per analysis fell 11x. Of 1,279 items waiting for review, 1,228 were never opened.

Your company started using AI, and the work was supposed to shrink. In one live hour online, Craig Peterson shows you three things:

  • where that work went,
  • who is carrying it now (often the person who looks after your computers), and
  • what it costs.
Choose a session and pay $497

October 30, 2026. Live online, one hour.

$497 per person. Full refund any time before your session. 30-day guarantee after it.

You fill in Map 1 live, one place at a time, then read the net.

The task did get faster. The quote was drafted in seconds, and the summary wrote itself. Every study of AI at work measured that, and the studies are right about the task.

None of them tracked the work that showed up somewhere else: on another budget line, weeks later, on somebody’s desk.

So where did yours go?

Craig’s own pipeline

What happened in Craig’s own business

cost per analysis fell
11x
items queued for a person to review
1,279
of them never opened
1,228
of the queue, never opened
96%

Craig ran the numbers on his own pipeline, and cost per analysis fell 11x. Then he counted the items queued for a person to review. There were 1,279, and 1,228 of them had never been opened. That’s 96%.

He didn’t remove the work. He moved it, and then he lost sight of it.

Nobody did anything wrong. This is what happens when the number everyone watches is the task that got faster.

Seven places, one net

The AI Work Map: seven places the work hides

Displaced work doesn’t disappear. Each department absorbs it quietly, and nobody ever files a cost for it. Here is what each place looks like in a company of 20 to 100 people:

  1. 01

    Verification

    Someone reads what the AI wrote before it goes out: the quote, the customer email, the contract summary.

  2. 02

    Rework

    A draft that came back wrong gets redone by hand, often by the person who used to do it in the first place.

  3. 03

    Data and security review

    Someone checks what got pasted in and where it went. Usually that’s the person who handles IT, on top of everything else.

  4. 04

    Policy and governance

    Someone decides what staff may paste into an AI tool and which tools are allowed. Then they write it down where people will see it.

  5. 05

    Training

    Someone shows people how to use it, and how to catch it when it’s wrong.

  6. 06

    Monitoring and drift

    Someone notices when the answers that were right in March aren’t right in June.

  7. 07

    Vendor management

    Someone watches the subscriptions, the renewals, the price changes, and the terms about your data.

  8. What is the net?

    Take the time AI saved, and subtract the time those seven places now take.

Your company, before and after

Before and after

Before the hour.

You have a feeling, or a number, that says AI is saving time. But nobody can tell you yet:

  • who reads what it writes before a customer sees it,
  • who decided what people are allowed to paste into it,
  • how many AI subscriptions the company pays for, or
  • whose name is on an answer that is confidently wrong.

Often the answer to most of those is the one person who already handles the computers.

After the hour.

  • You can point to the seven places the work moved.
  • You can put a price on each place and name who carries it.
  • You’ve picked the AI project you’ll turn down, and you can say why.

From then on.

The next time someone wants to add an AI tool, or a renewal shows up, you run it through the same map before anyone says yes. You still ask how much it saves. You also ask where the work lands, and who pays for it there.

What you’ll be able to do on Monday that you couldn’t on Friday

  • Name the seven places the work moves to.
  • Price the three columns no vendor fills in.
  • Identify whose name is on the output when it is confidently wrong.
  • Choose which AI project to turn down, and state why.

What you take away

The answers you leave with

The real bill

This is what AI costs in verification, security, oversight, and liability. It’s the column no vendor fills in, and here it’s priced by someone who sells that work for a living. On your own map, it shows up as:

  • the hours and dollars each of the seven places takes, and
  • how much of that nobody budgeted for.

The accountability question

What to delegate, what to augment, and what stays human. Plus whose name is on it when the system is confidently wrong.

What comes with your seat

A working file

You leave with the map and the scorecard as a working file, not a PDF of the slides. It’s a spreadsheet you fill in and keep, in Excel or Google Sheets, whichever you already work in. It holds:

  • Craig’s own pipeline as a worked example;
  • three blank maps, one for each AI proposal; and
  • a scorecard that ranks the proposals by net.

You type in your own numbers, and the net updates as you go. No benchmark figures are included. The file is ready to run against the AI proposal already on your desk. Your confirmation email has both links: an Excel download and a Google Sheets copy.

The file shows its version number. When Craig improves it, you’ll get an email with a link to the newer version. The copy you already have doesn’t change on its own.

The companion guide

Where Did the Work Go? is the companion to the Work Map, a guide you keep open beside the sheet when you look at any AI tool. It has one chapter for each of the seven places. Each chapter covers:

  • what the place looks like in your week,
  • the signs that work has already moved there,
  • two questions to ask,
  • how to estimate the hours honestly, and
  • who usually absorbs it.

Then come chapters on the net, the real bill, the accountability question, deciding what to turn down, and a routine for running it on Monday. It closes with a one-page checklist and a glossary.

Appendix: What Has Already Happened

It ends with an appendix, “What Has Already Happened”: real cases of problems businesses had with AI, each naming the organization and citing its sources, so you can check it yourself.

It gives no insurance or legal advice. Your confirmation email links to it.

30-day access to Craig and his team

After your session, bring your map and your questions to Craig and his team, in one conversation or several. You book times online. Some restrictions apply; see the fine print below.

  • It’s about an hour of time with Craig and his team (Craig, Elahh, Kristina, and Anne), and you can use it across more than one conversation.
  • Use it within 30 days of the session you registered for, whether or not you attended.
  • Book it through the link in your confirmation email.

Also in your kit

Six resources that take you from the map you start in the hour to a decision your team acts on. They come with your seat, by email, before your session.

  • A filled-in sample Work Map.

    One AI proposal mapped all the way through for a fictional 40-person accounting firm, with a walkthrough of how every number was reached, so you see a finished map before you face a blank one.

  • Fifteen-minute question scripts for the seven places.

    Who to ask, the exact questions in plain words, and which cell on your map each answer fills, with an opener you can read aloud.

  • Your first 30 days, on one page.

    Which maps to fill in, in what order, week by week, and when to book your follow-up with Craig and his team.

  • A one-page leadership summary.

    The net, the top two places, the decision, its owner, and its due date, plus a paragraph you can send to your partners or board.

  • An AI-use policy starter.

    A short, plain-English template for which tools are approved, what may and may not go into them, who reviews output before a customer sees it, and who signs off on new tools. It is a starting point, not legal advice.

  • Ten questions to ask any AI vendor before you sign.

    For each one, why it matters and what a good answer sounds like.

One live hour with Craig. You leave with your own map started, and 30-day access to Craig and his team.

Choose a session and pay $497

Live, with Craig

How the hour runs

  1. As you arrive: write down one AI tool or project your company uses or is considering, and what it was supposed to save.

  2. Your guess: before you open Map 1, write down how many of the seven places you expect to turn up in that project.

  3. Craig’s map first: you see the worked example filled in, so you know what a finished map looks like before you face a blank one.

  4. Your map, one place at a time: you fill in Map 1 live. For each place you note who absorbs it, roughly how many hours a month it takes, and whether anyone budgeted for it. Then you compare the count with your guess.

  5. The net, then the scorecard: you carry your net to the scorecard and answer the accountability question for it.

  6. The last minutes: you write down one AI decision and a date to make it by.

You leave with Map 1 started, and Map 2 and Map 3 ready for Monday.

Afterward, Craig will ask you what landed and what didn’t.

Who it’s for

This is for owners of companies with about 20 to 100 people, and for the person who looks after the computers along with everything else. It isn’t technical, and nobody needs to know how the tools work.

If you want to come together, each of you takes a seat. One purchase is one seat.

Who it isn’t for

  • Anyone looking for a technical class on how the tools work.
  • Anyone who wants industry benchmark figures. You work with your own numbers.
  • Anyone looking for insurance or legal advice.
Craig Peterson

Your guide

Craig Peterson helps owners see what technology actually costs their business. He runs AI in his own operation, and the numbers at the top of this page are his. He found where his own work went by counting it. In this hour, he walks you through the same counting for your company.

  • Craig has trained more than 1,500 business professionals.
  • Tens of thousands of people follow Craig’s advice on the radio.

Register

Choose your session

October 30, 2026. Live online, one hour.

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Your money back, on your word

Our guarantee

Before your session.
If your plans change, ask for a refund any time before it starts. You get the full $497 back, and your seat is released for someone else.
After your session.
You have 30 days to put the map to work on your own operations. If you find nothing in them that moves the work, and you believe your AI is already doing all it can, tell us, and we refund the full $497. You don’t need to show proof or send in a finished map.
If you can’t attend.
You keep the guarantee. The 30 days run from the session you chose.
If we move or cancel a session.
You choose between a full refund and a seat on the new date.

Questions

Is this technical?

No. It’s built for the owner and for the person who handles IT, and nobody needs to know how the tools work.

What should I bring?

Bring one AI tool or project your company uses or is considering. You’ll use it as your example all hour.

How long is it?

One hour, live and online. There are three sessions on October 30, and you choose one.

What’s the 5 p.m. session?

It’s the same hour, held after the working day.

How do I join?

After you pay, you’ll see your registration on screen and get an email with the join link.

Can the person who handles our IT come too?

Yes. Each person takes a seat, and one purchase is one seat.

Do I need a Google account for the Work Map?

No. You can download the Excel file, or make a copy in Google Sheets if you prefer. Both links are in your confirmation email. The file shows its version number. When Craig improves it, you’ll get an email with a link to the newer version. The copy you already have doesn’t change on its own.

What’s in the companion guide?

It walks you through the Work Map one place at a time, then covers the net, the real bill, who answers for the output, what to turn down, and a Monday routine. It ends with an appendix, “What Has Already Happened”: real cases of problems businesses had with AI, each naming the organization and citing its sources, so you can check it yourself. It’s a Google Doc, and the link is in your confirmation email.

What does the 30-day access include?

It’s time with Craig and his team (Craig, Elahh, Kristina, and Anne) to work through your map and your questions. You can use it in one conversation or several, and you book it online through the link in your confirmation email. Some restrictions apply; see the fine print below.

Will you ask me for feedback?

Yes. After the workshop, Craig will send a five-question form and ask whether you’d be willing to say a few words about the hour. Both are optional, and neither one affects your guarantee.

What if I can’t make it after I’ve paid?

Ask for a refund before your session starts. You get the full $497 back, and your seat is released for someone else. If you miss the session, you still keep the 30-day guarantee and the 30-day access. Both are counted from the session you chose.

What if the date moves?

You choose between a full refund and a seat on the new date.

Will I be sold something at the end?

No. The hour ends with your own next step and a date, not a pitch.

How do I ask for a refund?

Email help@forwardtosafety.com from the address you registered with. The full steps are below the checkout.

Some restrictions apply to the 30-day access.

  • It’s about an hour of time with Craig and his team (Craig, Elahh, Kristina, and Anne), and you can use it across more than one conversation.
  • Use it within 30 days of the session you registered for, whether or not you attended.
  • Book it through the link in your confirmation email.

Workshop sold by Watchful Solutions, Inc.

The task got faster. This hour shows you where the rest of the work went.

Choose a session and pay $497

$497 per person. Full refund any time before your session. 30-day guarantee after it.